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Collect orders from your city / country through your own website or shop, send all details to us and get custom made jeans at your business place with SQ Jeans™ Logo or make them with your own brand.
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"SQJEANS are very Accomodating, If a product isn't exactly what we want, we would go back and forth by Email to get it right. They go out of their way and get the fabric and look we want even if it is not on their website. When you email or call, they answer promptly.
"They have been very PATIENT with my partivular requests and bespoke taste. They have done special deal when I buy multiple orders. Now and for ever, SQJEANS all the way."
Michael Bello (London, UK)

I live in the US, and when you have a 27.5\" waist, finding jeans that fit is a nearly impossible task unless want skinny jeans with unsightly pre-wear and rips. I like wearing comfortable standard jeans that I wear on over time so I needed custom jeans. I had looked at other custom jeans websites but some of them seemed very sketchy or massively overpriced. I opted for the Fit Guaranty and Mr. Hitesh walked me through all the steps of the process to ensure a good fit. We got pretty close the first time and got it the second time. He even takes custom requests on the jeans, such as custom pocket depth. Six months later, the jeans have held up very well and I am very satisfied with them. I know I will be buying another pair from SQ Jeans in the future - Mr. Hitesh and his team do good work and understand how important customer satisfaction is. Thank you!
Dean Hennen (WA, USA)

Dear Hitesh Sodiwala,
Just a quick thank you and to let you know I have now received my jeans. They are lovely, I wore them over the weekend and it makes such a change to have jeans that fit! Being a skinny man with long-ish legs makes finding "off the shelf" clothes that fit very difficult. Your service was great and I will be sure to recommend you to others and will more than likely be using you again too.
All the best
Alan Brough (Hampshire, UK)

Mr. Hitesh,
You are THE man! The jeans are great! The pattern changes you suggested for dealing with my typical fit problem were 100% correct and both pairs of the jeans SQ made for me fit perfectly. I haven’t washed the white jeat, but I washed the black jeans 3 times before I wore them (to wash out some of that excess black over dye) and they still fit great. I will gladly put together another order for you right away. Thanks again.
Richard M. (ON, Canada)

"They made the jeans exactly as I wanted baggy and loose with fit and round hump on the outside leg. they even through in a carpenter loop, they would draw draft of the jeans shape, size and measurements and consult with me."
Michael Bello (London, UK)

Got my jeans today, outstanding! This is ~exactly~ what I have wasted so much time looking for in other places! I have Versace, Cavelli, D&G, etc., no comparison! All have flaws I didn\'t like here or there, These have NONE. I am happy with my order and plan on getting several more pair soon!
Cliff Willhoff (USA)

Dear Hitesh, thanks a lot. I received my jeans just yesterday evening and I am very happy with the product. Fabrics used for both jeans are very good quality fabrics and fit is nice. My friends also like them too much. Thay want to make jeans from you and I will order their jeans with my next orders. Please suggest me some similar fabrics for my next order for me & my friends. Thank you. Tina.
Tina Barbarini (TX, USA)

I love my jeans you made for me. Do you have more colors other than blue and black? I want to order some more pairs, please provide some discounts as a returning customer.
Sheena O'conners (TX, USA)

Hello Hitesh, Very happy overall with all 5 jeans! Pocket placement is good now. The only thing is that they bunch up in the front in a strange way - not sure if it's because they are too tight in other places or what, but I can live with it. Love the way the seat fits! And thank you for all the different rivet styles.
Miss Ruth C.(CA, USA)


Press Release

SQ Jeans® - Press Article in IMAGES BUSINESS OF FASHION July 2016 Edition
India's Leading Fashion Magazine

An Interview on "The Fashion TV" - February 2016
# - Hello Mr. Hitesh, tell us about your company - SQ Jeans®.
-> SQ Jeans® ( is a virtual Custom Jeans studio that allows people to create their own style designer Jeans in an interactive, easy to use manner. You can select your own Fabric, Wash Treatments, Rise, Pocket tyles, Thread Colors and Embroidery to create a truly unique piece of Jeans. Each pair of Jeans is made in an artistic way with personalized details and using the best quality fabrics and washes at our own manufacturing unit in our town, Surat. It is a luxury given to SQ Jeans® customers to own a unique pair of jeans with few clicks on our website

# - How did you start this Custom Jeans business and why?
-> We at SQ Jeans® believe that "The Fashion" is what we designer make it. It is important to carry yourself with confidence. At the age of 16-17, my teen-age, we all friends bought ready made jeans from different stores and different brands. But everyone complained about the fitting and consistancy in fitting. If we found one good pair, then we could not find other shades with same fit. Some times waist fit good, but found problem at hips and thighs. Length was the severe problem with us. So, on demand of my frineds, I started making jeans for them. The first pair of jeans I made was not for me, it was for my close friend. Strange! But true. Those days, in 1988-1992, jeans were started to become popular amongst youngters in India. I started a new company for Tailor Made Jeans with co-operation with my Father in 1992. He is tailor, one of the best tailors in the town. With his support, I developed the drafting system for ethnic jeans with different types of fittings.

# - What were you doing before starting this business?
-> I have completed my degree of Textile Wet Processing in year 1990, which was very useful for me to set up the laubdry for denim processing. Than I joined a processing unit in our town as fabric processing manager, I was not comfortable with the environment in the factory & I left that job and joined with our family profession, Tailoring. With the business, I completed my course of Fashion Designing in Denim Segment from NIFT in 1992. I introduce "Custom Made Jeans" concept in 1992. I got a great response from people of my town abd got huge success within first 3 years. After having a long successive journey with this business, I decided to expand my business at international level. I started my website in July 2011 and rest is the success story.

# - Did you have enough capital to start business or you had to manage funds?
-> The initial capital is taken out from our running profession, "Sequeira Tailors". Since the whole concept is to pull people to shop online rather than physically going to a store makes the capital less. All I required money was for my web designing and now for web marketing. Purchasing denim fabrics is not a big problem because the hub of denim manufacturer, Ahmedabad is close from our city and we find the greatest quality of denim fabrics from Arvind Mills Ltd., Raymond's UCO Pvt. Ltd. And other denim fabric manufacturers.

# - Are there other players in the market doing same business?
-> Yes there are similar players in the market but not so many. I know of a few custom jeans makers in India & in the world, but really a very few. Becasue this business requires the great attention and skill to get success. We need to improve ourselves each and every day. We get customers with different body structure every time, so we need a special skill to fulfil their requirements.

# - What makes you unique in this huge Denim Garments market?
-> We are differentiated by our product and expertise in our field. I myself is a good draftsman and I have hired the best jeans making persons in the town. Our product tells everything about our quality and workmanship.

# - What were the challenges you faced while starting up?
-> The biggest challenge is to get this idea across to people in the world. I have contacted to many people in India and globally. Everyone loved the idea to customize their own denim as per their liking and fit. The only challenge is to convince them to do it virtually and not physically walking in the store and giving their measurements. We have done hard work to explain "How to Make Custom Jeans" on our website and we see the results. Customers who come to our website are instructed to visit "How to Order" page, where they get total information and ideas of how to create good jeans for them. Once we success to win the trust of the customer and they will try our denims I am sure they will become our permanent customers.

# - Who is your target audience? How do you get them on your website?
-> Our target audience is the entire world, but especially people of western countries,who value the Custom Garments. We have a fit for all body types and for all age groups. Since it is a web portal mostly net users shall go for it initially. Our plan is to do aggressive SEO and web marketing campaigns. To pull people on our website, we expalin ourself in different newspapers in the world by display advertising. However, it is very costly, but we get enough customers through display ads.

# - That is good concept, anything else that you want to share with us.
->We are planning to have the Virtual studio of SQ Jeans® at some countries to create awareness about Custom Garments. We eventually want to open SQ Jeans® Lounges where you can walk-in and design your own denim with our expert & professional designers while enjoying the lounge experience.

# -Wow Hitesh, I like the concept of Custom Made Jeans. Your Story is really excited about the entire latest buzz happening around e-commerce and online portals enabling customers to do what they like to do!
Do check out and try customizing denim at
Thank you Mr. Hitesh.

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